Why Casino Operators Have a Traffic Problem They Can't See
A casino can have more traffic, more registrations and more FTDs than six months ago and still be moving backwards. Here's why volume metrics hide the problem.
Read →Frameworks, benchmarks and analysis on acquisition, affiliate fraud, CRM and retention — written from inside real-money gaming operations.
A casino can have more traffic, more registrations and more FTDs than six months ago and still be moving backwards. Here's why volume metrics hide the problem.
Read →Retention is often treated as a CRM problem. The difficulty is that the most important decisions affecting retention are usually made long before CRM has a chance to do anything.
Read →Promotional performance is often judged by the easiest numbers to see. The more important question is whether the incentive created incremental value that exceeded the cost of creating it.
Read →Affiliate marketing is easy to reduce to a simple equation: the affiliate sends players, the operator pays. The reality is considerably more complicated.
Read →The pressure of a new casino launch can easily turn the first few months into a race for volume. That's usually a mistake.
Read →A casino dashboard can be completely accurate and still tell management the wrong story. Here's why — and how to read the numbers more usefully.
Read →There is no universal number. The answer depends on the value of the player being acquired, the market, the channel and the costs behind the initial deposit.
Read →Casino player LTV is one of the most important numbers in iGaming and one of the easiest to calculate badly. Here is how to do it properly.
Read →An affiliate can be responsible for a large number of FTDs and still produce poor economics. Here is how to find out which partners are worth paying.
Read →Player churn is often the final symptom of a problem that started much earlier in the journey. Here are the eight causes operators should investigate first.
Read →A casino can have strong acquisition numbers and still run into trouble if it takes too long to recover the cost of acquiring players.
Read →Most casino operators don't really know where their funnel is leaking. Here is how to audit every stage from traffic to LTV.
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